Missed the First Wave? The Next Superapp Revolution Has Already Begun
Every few decades, technology reshapes human behaviour — not by adding more, but by simplifying what already exists. The first wave of that change came with Uber, Ola, Swiggy, and Zomato — platforms that made mobility and delivery mainstream. They built habits, created categories, and changed how India moved, ate, and lived.
But those platforms also left something behind — fragmentation. One app for food, another for groceries, a third for rides, a fourth for services. A consumer juggling 100 apps, a merchant trapped between multiple dashboards, and a gig worker struggling to stay afloat between them all. The so-called “convenience economy” quietly became chaos.
At Yori, we decided to fix that — not with slogans, but with systems. We’re building the world’s first lean superapp: one unified platform for rides, food, shopping, and services. A real ecosystem, not a bloated bundle. Every feature is built from first principles, engineered to scale across countries, currencies, and categories without burning billions.
We believe that the next wave of unicorns won’t come from vanity metrics or VC-fuelled burn — but from operational efficiency, real margins, and global adaptability. India, Southeast Asia, and other emerging markets are ready for an ecosystem that can grow sustainably while serving local economies and global ambitions alike.
Our approach has been fearless and focused. While others chase funding rounds, we chase fundamentals — unit economics that make sense, systems that self-optimize, and user experiences that don’t rely on discounts to survive. We’re not building another app; we’re building the infrastructure of modern living.
To investors who missed the early rides of Uber, Ola, or Swiggy — this isn’t nostalgia; it’s foresight. The next revolution won’t look like the last one. It will be simpler, smarter, and more sustainable. And it’s already happening, right here at Yori.
The question is — will you catch this wave, or watch it pass?