Market is Ripe for a Global Superapp
For years, startups and investors have flirted with the idea of a “superapp.” Every few months, another company claims to be building one — only to realize that gluing together a few services isn’t the same as unifying them. The result? Half-baked ecosystems that look powerful on paper but crumble under complexity, commissions, and bloated teams.
At Yori, we’ve been studying this pattern closely. The truth is: the market is finally ready — not because the idea is new, but because the world’s digital habits have matured enough to demand true unification. Users are exhausted from app clutter. Merchants are suffocating under high commissions. And delivery partners are juggling multiple apps just to make ends meet. The time has come for a platform that merges the real and digital economies into one clean, connected experience.
The Failed Experiments Before Us
We’ve seen countless “superapps” die quietly. Their mistake? Starting with the tech and not the truth. They built monstrous infrastructures, hired armies of managers, and poured millions into vanity integrations — without solving the actual user pain. When expansion came, the weight of their own architecture buried them.
Grab and GoTo have shown the model can work regionally, but even they remain trapped in geographic silos. The world doesn’t have a truly global superapp yet — one that can launch in a Tier-2 city in India, scale to Southeast Asia, and adapt effortlessly to local ecosystems.
Our Approach: Lean, Fearless, and Borderless
At Yori, we’re taking the opposite path. Instead of burning millions chasing dominance, we’re building a lean machine — a platform that thrives on efficiency, speed, and adaptability.
- One core system, infinite verticals — rides, food, groceries, home services, couriers, and more — all run on a modular foundation.
- Local-first, global-ready — we perfect our model city by city before scaling.
- Low commissions, high retention — we believe loyalty comes from fairness, not addiction loops.
- Real ownership, not lip service — merchants and partners are stakeholders in Yori’s growth, not just “users” of another exploitative system.
We’re not trying to copy Grab, Uber, or Swiggy. We’re rewriting the playbook.
The Global Context
AI and automation are reducing operational complexity. Cloud infrastructure is becoming modular and affordable. Consumers are accustomed to instant everything — but they’re tired of fragmentation. They want one ecosystem where they can ride, order, hire, or ship — without switching apps, wallets, or support channels. That’s where Yori comes in.
The next generation of superapps won’t be built by the biggest companies — they’ll be built by the bravest ones. By teams that understand human behavior better than corporate structures.
The Road Ahead
We’re not racing toward valuation milestones. We’re racing toward relevance. Yori isn’t about building another unicorn — it’s about rebuilding how people experience local commerce in the digital age.
The world has been waiting for a true global superapp. The technology, timing, and user mindset have finally aligned. The only thing missing was a team fearless enough to make it happen.
We’re that team.
We are Yori.