Indian Startups Fear Building a Real Superapp. We Don’t.

In India, everybody talks about superapps. Very few try to build one. And those who do usually back out halfway. They fear the complexity, the capital requirements, and the risks that come with scale. So they play it safe, add a few extra features to their core product, call it a “superapp” for headlines, and then quietly roll it back when the numbers don’t add up.

At Yori, we refuse to follow that script. We’re not afraid of the complexity. We’re not afraid of scale. In fact, scale is the very foundation of our vision.

We are building one app for all needs — rides, food delivery, groceries, professional services, logistics, and payments — not as stitched-together experiments, but as a single ecosystem engineered from day one. Our microservices architecture ensures that every module, whether it’s rides or groceries, shares the same backbone: identity, payments, fleet, logistics, and customer support. That’s how a real superapp is supposed to work.

We’ve studied the failures of Paytm, Dunzo, and others. We know why they fell short. We know what not to do. And we’ve built Yori to solve those exact problems. From pricing discipline to unit economics, from fleet optimization to city-by-city scaling, our approach is rooted in lessons others paid heavily to learn.

This isn’t just a product. It’s a movement. And movements need believers.

If you’re an investor, this is your chance to back a company that’s not afraid to take the leap others won’t. If you’re an early adopter, this is your chance to be part of something that will change how India moves, orders, and lives.

Indian startups fear building a real superapp. We don’t. And that’s why Yori will succeed where others hesitated.