From Indore to the World: Building Yori’s Global-First Playbook
Excerpt: Born in Indore, Yori is crafting a lean, AI-powered superapp designed for scalability across emerging markets. Our mission isn’t just to win in India—it’s to redefine how mobility, local commerce, and services thrive together worldwide.
The Rise of a Lean Superapp
Every global success story begins with a local revolution. For Yori, that revolution starts in Indore—a Tier-2 city that mirrors the consumption patterns of fast-growing urban clusters across India, Southeast Asia, and Africa. Our thesis is simple: build lean, scale smart, and grow sustainably.
Why Indore Is the Perfect Launchpad
Indore is a replicable microcosm with high smartphone penetration, dense SMB networks, and cost-sensitive users. By perfecting our product here, we create a playbook that can be exported to similar cities worldwide.
- Shared rails: unified identity, wallet, and dispatch across rides, deliveries, and services.
- AI-driven logistics: demand forecasting, batching, and routing for better unit economics.
- Partner-first: fair commissions and transparent incentives to increase retention and LTV.
Architecture: Built to Replicate, Not Just Scale
We’re building a modular, cloud-agnostic stack with Go microservices and PostgreSQL. Each city can run as an autonomous node if needed—minimizing vendor lock-in and enabling localized optimization. The result is lower burn, faster deployments, and resilient uptime.
Beyond Borders: The Emerging-Market Opportunity
As investors pivot to high-growth, under-digitized economies, Yori’s city-level operating model is a natural fit. We prioritize markets where fragmented logistics and service discovery limit GDP-per-capita productivity—precisely where a lean superapp delivers outsized value.
Economics That Compounds
- Positive unit economics: shared demand lowers CAC/COGS across verticals.
- Network effects: more services → higher transaction density → better margins.
- Supply liquidity: multi-earning opportunities for riders, couriers, and pros reduce churn.
Roadmap
- 2026: Indore dominance—pilot scale, operational excellence, partner NPS > 60.
- 2027: 10 Tier-2 cities in India; playbook hardening and city-P&L autonomy.
- 2028–2030: 100+ cities across India and select international clusters (Southeast Asia, MENA, Africa).
The Promise
We aren’t chasing bloat. We’re building a template for sustainable, cross-border expansion—where cities run smarter, partners earn more, and consumers get faster, fairer services. Indore is the beginning. The world is next.