Can Indian Customers Be Wooed by Discounts for Long?
For years, India’s digital economy has been addicted to discounts. Every new app launch, every festive season, every funding milestone — the same pattern repeats: slash prices, push promotions, and flood customers with coupons. It worked, for a while. But not anymore.
The Discount Illusion
When a customer installs an app just for the discount, it’s not adoption — it’s opportunism. India’s startups have learned this the hard way. Once the discounts dry up, so does the so-called loyalty. The reality is that most customers are not loyal to the brand; they’re loyal to the deal.
This is why so many once-hyped platforms see massive churn when their offers end. It’s a trap — funded by venture capital, disguised as growth. The deeper the discount culture gets, the harder it becomes to build a sustainable business.
The Shift in Mindset
Today’s customer is evolving. They’re becoming more discerning, more aware. They still love value, but they’re also starting to question what that value means. Is it just price? Or is it reliability, transparency, and fairness?
Consumers in Tier-2 and Tier-3 cities — often underestimated — are especially sharp. They can spot manipulation, they compare options, and they remember bad experiences. The next wave of growth won’t come from the cheapest player, but from the most trusted one.
Yori’s Stand: Real Value Over Discounts
At Yori, we’ve chosen a different path. We believe customers deserve more than flash sales and limited-time codes. They deserve consistent value — in pricing, service quality, and respect for their time and money. That’s why our focus isn’t on luring users, but earning them.
Instead of offering short-term discounts, we’re building long-term efficiency — lowering operational costs through better routing, smarter logistics, and local partnerships. When savings come from genuine efficiency, not artificial markdowns, we can pass that benefit to both merchants and customers — sustainably.
The Future: Loyalty That Can’t Be Bought
In the coming years, India’s customers will reward honesty over hype. They’ll choose platforms that respect them, not manipulate them. The “discount-first” era will fade — and the “value-first” era will rise.
We’re betting on that future. Because real loyalty isn’t built in flash sales — it’s built in trust.