A Kidney for an Omelet

There’s something fundamentally broken when ordering a simple omelet online starts feeling like a luxury. When you open a food delivery app and the bill for a ₹99 breakfast turns into ₹280 by checkout, you don’t need to be an economist to know something’s wrong — you just need to be hungry.

The truth is, India’s food delivery ecosystem has been silently conditioned to normalize this absurdity. The commissions, the platform fees, the surge pricing, the delivery charges — every “convenience” comes with an invisible tax. We’ve reached a point where customers feel guilty for ordering breakfast, and restaurants feel punished for serving it.

That’s not how a digital economy should evolve.

At Yori, we’ve been observing this dysfunction for a while — not as outsiders criticizing, but as builders trying to understand why. Why have food, grocery, and delivery platforms become so bloated that the consumer is the one squeezed at the end of the value chain?

The answer, ironically, lies in the obsession with growth-at-any-cost.
VC-funded platforms went on a decade-long sprint to dominate every category, throwing discounts like confetti while quietly raising their commissions from 10% to 25% and beyond. Once the investor money slowed, the same “convenience” started showing its real cost — to the consumer, the restaurant, and the partner ecosystem.

We’ve seen Q-commerce apps promise “10-minute groceries” and “5-minute meals” — only to realize that what’s being delivered fastest is the burnout of gig workers and the erosion of small restaurant margins.

That’s not innovation. That’s indifference.

Our approach at Yori has always been the opposite — lean, grounded, and fearless.
We believe that technology should simplify lives, not complicate economics.
We believe in making every transaction fair — not just profitable.
We believe in giving power back to local businesses and consumers, instead of trapping them inside algorithms that optimize for extraction.

So when we look at a ₹280 omelet, we don’t see a “market opportunity.” We see a symptom of a system designed for imbalance.
And our vision is simple: reset the equation.

By bringing rides, deliveries, and services under one unified ecosystem, Yori aims to rebuild what the superapp should’ve been — a system where efficiency is not bought with exploitation, where value flows evenly across the chain, and where every rupee spent makes sense again.

Because no one should have to trade a kidney for an omelet.

And no founder should have to build in fear of challenging the status quo.

We’re here to do both — fearlessly.

— Team Yori